We work in 2 areas:

FIRST: THE WHAT … we gather, analyze & present relevant insights that feed into and enable breakthrough strategies.

These come in the form of:

  • Trend review and analysis
  • Competitive Intelligence
  • Business diagnosis via desk research & internal interviews
  • Consumer insights gleaned from reviewing studies, surveys & research findings

SECOND: THE HOW … We bring you the tools and guidance to create breakthrough Brand Strategies to enable business growth

This can take several forms:

  • Marketing strategy
  • Brand positioning
  • Innovation strategy
  • Brand architecture
  • Portfolio strategy