LISA JOBÉ
Lisa comes with over 15 years of work experience in marketing and consulting, with a special focus on market & data analysis and competitive intelligence. For the past 8 years, she has worked as an independent consultant for Nestlé (focused on the Nutrition area), as well as CPW, the Alimentarium, and Tessera Consulting.
Prior to her independent role, she was a Marketing Specialist with Nestlé Nutrition. She also worked for 3 years as a Marketing Manager and Business Analyst at TAG Heuer, gathering experience in the luxury goods industry.
Lisa is passionate about helping companies fully understand the markets in which they operate, the competitors to watch out for, and the unique brand strengths they can leverage to take sales to another level. She loves to bring new inspiration to clients in the form of new operational frameworks and setting up solid and consistent market analysis programs.
Lisa has lived and worked in Switzerland, Brazil, and Panama and is fluent in English, French, Spanish and Brazilian Portuguese. She is fully versed in the influence of cultural diversity in our everyday lives.
She holds a Masters in Business Studies from HEC Lausanne, Switzerland and a Masters in Translation from the ETI, University of Geneva.
ANNA WEHREN
Anna has over 15 years of experience within Market Research and Marketing Strategy. She has worked for global brands on the Consulting and Business side across industries (FMCG, Tobacco, Travel, Wine, Pulp & Paper).
Most recently, Anna was leading the Portfolio Strategy of JTI within Global Duty Free markets. During the 7 years Anna spent at JTI, she took over global roles of increasing responsibility within Market Knowledge and Consumer Insights, managing global research studies using quantitative and qualitative research methods.
Prior to joining JTI, Anna worked as a Business Consultant for Nielsen on the Gillette account team in Geneva and she also managed research projects for customers such as Reckitt Benckiser, Kraft Foods and Nestle Purina Petfood.
In addition to this, Anna has founded two web-based consumer goods businesses in Switzerland, and she has a strong knowledge of digital marketing strategy and research.
Anna has a strategic mindset and a passion for identifying business opportunities and new trends. She wants to help her customers understand what is going on in the market and what they need to do to stay ahead. Thanks to her solid experience in consulting, she is highly customer service driven and can provide top management with clear and actionable business recommendations. She is able to analyze large sets of data and to help her customers identify the relevant trends and how to address them.
Anna is originally from Finland and has lived and worked in Germany, France and Switzerland. She is fluent in five languages (Swedish, Finnish, English, French and German).
She holds a Master’s Degree in Economic Sciences from Åbo Akademi University in Finland, with a Major in Marketing.
EJ CABLE
EJ is a Qualitative Market Research specialist with over 15 years’ experience in the field. She has lead a wide range of qualitative studies for a portfolio of global brands on both B2B and consumer qualitative research projects.
EJ is a highly skilled and experienced moderator that works hard to put the respondent at ease to uncover the deepest of insights on some of the most sensitive of topics. She is experienced in both traditional methodologies including groups, IDIs, workshops and the online offerings of Blogs, communities, and live chats.
EJ has wide experience of using research in areas such as consumer decision-making, branding, customer satisfaction, product development and marketing/communications. She has conducted research across a wide range of sectors (FMCG, Technology, Beauty & Personal Care, Travel, Health, Finance, Energy, Food & Drink, Entertainment, Environment & Sustainability) working for brands such as United Nations, Unilever, Nestle (various divisions), L’Oréal, BBC, Warner Bros, Delonghi, Citroen, Amazon, L’Oréal, Mars, Reckitt Benckiser, EasyJet, AXA to name a few.
EJ’s particular strength is uncovering and interpreting the needs of diverse audiences and stakeholder groups, identifying action areas and evaluating the options for driving innovation, development and change.
Prior to moving to consultancy in 2010 she worked at Harris Interactive UK where she headed up the inclusion of online research methodologies to offer a wider Qualitative offering in addition to leading on traditional projects.
EJ holds a 2:1 BSc Media and Business degree and the MRS Advanced Certificate in Market Research.